Candidates learn how to establish a consumer-facing, all-inclusive web presence -- an effective, online "Business Strategy"; Embracing technology - real estate technology providers (hardware, software) have established technologies for the self-serving agent, looking to establish an all encompassing web presence around their good-name.

Launch Sample Presentation

Candidates learn the value of an agent website acting as their "storefront" to all-inclusive services. In addition, the module highlights the difference between an agent website created by: (1) a traditional web designer vs. (2) service providers who provide "point & click" websites. Make it your own - engage how to make a self-serve agent website their own through personalization techniques, integration with 3rd party applications, value of a business email and more!

Learning Laboratory™ :: Point2, RapidListings

Launch Sample Presentation

This module details single-property web sites (i.e. www.123AnySt.com), a complete web site dedicated to one property. Course-takers are exposed to this latest listing tool, learn the benefits of showcasing extensive efforts on behalf of the sellers, and how the associated URL can be utilized in various listing and advertising mediums. Single-property web sites are demonstrated for both residential and commercial real estate.

Learning Laboratory™ :: AgencyLogic Powersites™

Launch Sample Presentation

This module details virtual tours (Slide-show tours, 180° and 360° panoramic tours, full 360° by 360° virtual tours) and training on photo-taking, stitching and publishing. Course-takers are exposed to best practices in self-serving virtual tour needs, or what to look for in outsource assistance. The course highlights the value behind providing a 24x7 "open house" via virtual tours and how to publish tours to Realtor.com, your agent web site or single-property web sites.

Learning Laboratory™ :: RealBiz360

Launch Sample Presentation

This module highlights Neighborhood Search inclusive of an agent web site. Candidates are exposed to the differences between (1) statically composing neighborhood information on an agent website versus the inclusion of a (2) dynamic neighborhood search engine. This module also highlights the benefits to your site visitors and the leads gained from such a service; as many consumers start their search for the perfect neighborhood (schools, business, middle-class / luxury communities, etc) then look to find the perfect home in that community.

Learning Laboratory™ :: NeighborhoodScout

Launch Sample Presentation

This module highlights the comparable market analysis (CMA) report and the automated valuation model (AVM) report. Course-takers are exposed to the AVM, a report which includes property valuation and comparables used by the lending & financial industry for many years. The course highlights how the the AVM can be used to supplement findings in the MLS-generated CMA.

Launch Sample Presentation

This module highlights the immediate benefit to electronic forms software and where forms providers are headed. Candidates learn about form libraries (standardization in the “look” of all forms), error-handling in form input, and the ability to minimize redundant data entry. The course highlights the use of digital signatures applied to electronic forms (comfort level of consumers & agents); integration of forms software with the MLS, CRM and online transaction management (OTM) systems towards a paperless transaction. Discussion on accessibility of forms from the desktop, online, or from a mobile device!

Learning Laboratory™ :: ZipForm / WINForms

Launch Sample Presentation

This module highlights online transaction management (OTM) systems, a key component of the paperless transaction. Candidates learn how online transaction management (OTM) has enabled brokers, agents, lenders, escrow & title companies, and buyers & sellers an interactive method to streamline document workflow within a transaction. The module highlights the six core features of OTM systems as defined by Clareity Consulting: Task Tracking & Management, Digital Document Management, Participant Set-Up & Security, Communication-Notification-Logging, Service Ordering, and Searching & Reporting.

Learning Laboratory™ :: RELAY™

Launch Sample Presentation

This module highlights the techniques to drive site-visitors to an agent's web presence and best manage visitors, prospects, andleads. Candidates learn about the basics of Search Engine Optimization (SEO), pay-per-click, pay-per-call, pay-per activity, sponsored listings, link exchanges, lead aggregators (other 3rd party consumer sites), community websites and other techniques to drive site visitors to the agent and an agent web site.

Launch Sample Presentation

This modules highlights the benefits behind using a virtual assistant to provide all-around administrative support, transaction coordination, maintenance of an agent's web presence on behalf of top-producers. Candidates learn about the benefits of using independent contractors, such as virtual assistants, along with the assumptions and expectations of their capabilities over long-distance.

Learning Laboratory™ :: Team Double-Click

Launch Sample Presentation

This module highlights real estate objectives performed from a mobile device. Candidates learn that mobile technologies, go beyond standard operations like email, text messaging, and calendaring. The module details the value of the mobile agent, Bluetooth® technology, infrared, Wi-Fi, mobile broadband; hardware (cell phones, smart phones, all-in-one PDAs, notebook PCs, tablet PCs, mobile printers); mobile interaction with desktop or online RE applications; real-time vs synced activities; virtual tour viewing & search; MLS quick search, map access, access calculators (Mortgage, Loan, Home Equity, Loan Balance) and much more.

Learning Laboratory™ :: iseemedia

Launch Sample Presentation

This module details the benefits of using blogs as a tool for both corporate communications within the agency and brokerage, marketing for brokerages & agencies, and finally, for the sole real estate agent. Given the sole agent (the primary scope of the course), blogs allow the agent blogger the ability to articulate their viewpoints and demonstrate expertise on matters pertaining to themselves, the real estate market, and their community. Also include: marketing advantages of search engine marketing (SEO), direct communications, brand building, competitive differentiation, relationship marketing, exploiting your niches, media & public relations, position yourself as an expert, etc.

Learning Laboratory™ :: Blogging Systems, RealTown Blogs

Launch Sample Presentation